Personal Branding for entrepreneurs and its undeniable perks
Imagine scrolling through your social media feed, and hitting the like button on your favourite person’s post. The person in question might be a popular personality online or in business. You then go on to watch the videos they post, the advice they give and follow their recommendations too. Why? Because these individuals are upfront and open about their views. And their posts win you over.
With the rise of powerful personalities on social media, we tend to focus on the person and the brand they represent. In an ever evolving digital world, it is pertinent for entrepreneurs to build on personal branding. When you do so, you don’t have to work on your personal brand and company brand, separately, but you can do it, simultaneously.
The concept of personal branding today is becoming more of a necessity than ever before. This is an era where people connect more with people’s opinions rather than that of a brands’.
With personal branding, your potential followers don’t just want to know who you are or what your education qualifications are. They want to know what you stand for, why you believe in something so strongly the way you do. This further strengthens your brand value. Your business means very little if no one knows who you are.
As an entrepreneur you need to ensure that you have a strong presence online. As Jeff Bezos, once said “Your brand is what people say about you when you are not in the room”. While it may not be possible for everyone in the room to know you, on a personal level, it is possible for them to know you, for what you represent. Which means the effort you put into development of your personal brand reflects on your business, and what people perceive of it.
Here’s why you as an entrepreneur need personal branding, and how personal Branding on Social Media will help you achieve this.
Be Your Brand’s Spokesperson
Nielsen survey suggests that only 33% of users trust messages from a brand while almost 90% of customers trust product or service recommendations from people they know.
Today, more than ever, the concept of influencer marketing is high. And being an influencer isn’t restricted to the fashion conscious bloggers alone. Entrepreneurs can take this route too! On LinkedIn, you can create a post about the product you represent and speak about its features. This can be in form of micro blogs or just pictures of the product with a line or two about its distinct points. By doing so, you would become your brand’s own spokesperson!
In order to have a distinct and approachable presence online, it’s better to include a profile picture. According to LinkedIn, your profile is 21 times more likely to be viewed and you are nine times more likely to receive connection requests. This will help new followers identify you easily, while you are perceived as someone who is willing to put yourself forward. You might also be seen as authentic person. The verified tag will gradually follow!
For better engagement to your posts, the best option is to respond to comments from followers. It has to be noted that according to Nielson that 77% of all brand conversations on social media are people looking for advice, information or help. For instance, if you have recently posted a viral video, on a trending theme on Facebook, your followers are likely to take notice and comment with a question, a query or their views. Use this as an opportunity to express your views gradually increasing engagement.
Value your worth
According to an American based PR firm, 44 percent of the market value of companies have been attributed to the reputation of entrepreneurs. Whether you are a budding or an established brand, it is necessary to speak about yourself on social media. List your professional achievements on LinkedIn, build a brand personality, endorse views of your colleagues on the platform, and speak about your company’s work culture through images or status message or blog! This will further establish your reputation online and your profile may attract new followers.
Speak a lot about your brand
As Per Nielsen survey, 92 percent of people valued trust, recommendations and word of mouth over brand messages. Do you have a social media page that promotes your brand? Repost it on Instagram by approving the value the product promotes. Furthermore, you can retweet it on Twitter along with data-backed research.
A platform for business opportunities
If you have invested your time on your personal social media pages, chances are that you would exposed better business opportunities. As per a survey, 2 out of 3 employees moved to better prospects after having personal branding. Giving talks using your YouTube channel, promoting your brand/product or speaking on current affairs are some of the ideas you can employ.
Increase your content engagement
As per a social media marketing website, content shared by employees receive 8x more engagement than content shared by brand channels. Embracing the GIF mode, posing quotes on social media isn’t the only thing one can do for content engagement. Using social channels to promote a brand will give you a personal connect with employees. By doing this, you are endorsing the brand which will help in better content engagement. Never shy away from exploring new opportunities on social media and speaking about what you believe in.
Starting out personal branding on social media can be a bit of a challenge, however, it should be noted there are several benefits to it. From sharing personal stories to giving content that works in favour of the target audience.