In today’s fierce era of talent attraction and retention, businesses are up against each other to project themselves as desirable work destinations for the modern workforce – especially considering that research shows that the modern employee today sets a great deal of importance on “where” they work.
With workplaces becoming increasingly diverse, employees are drawn to spaces that are interesting, inspiring and those that identify and emphasize the workspace as being a physical expression of the mission, vision, and core values of the organization.
As a result, successful organizations are rising to the occasion by looking at strategic choices in workspaces that place more emphasis on purpose, providing scope for community involvement, and interactive elements that engage and upskill their workforce.
What is the role of coworking spaces in this process?
Conventional office spaces are often a signifier of rigid companies. But when you rent a coworking space, it is an alternative to traditional offices and an excellent way to advocate for tomorrow’s workers! And seeing industry leaders like KPMG, Pepsi, and Microsoft getting on board has played a significant role in this paradigm shift.
Fashionably sophisticated coworking spaces allow you to customize your workspace design in a way that expresses your brand and culture. Thus, it’s to no surprise that exceptional workspaces that speak for themselves can become a powerful attractor for quality candidates.
Here are a few ways in which these fully furnished spaces are becoming a new-age recruitment tool for forward-thinking brands!
Increasing Workspace Satisfaction
On average, an employee spends a minimum of 40-60 hours a week at their workplace. While this significantly takes up a majority of the time, it’s important to feel wanted, supported, and inspired by the people and the space they are surrounded by.
Working alongside individuals that make work enjoyable instantly increases workplace satisfaction. Coworking spaces embody a collective of professionals across diverse industries and present enormous potential for networking or socializing, both of which the modern workforce appreciates.
Workspaces That Stimulate
If there’s one thing coworking spaces are game-changers for, its extraordinary ergonomic and thoughtful designs. From emphasizing comfort and luxury to minimal and contemporary, these plug-and-play office spaces cover a spectrum of design needs, as a result, work is that much more exciting!
Additionally, look at coworking spaces that have a balance of collaborative and private work zones to appeal to different work styles. Choosing to switch it up across the workdays not only helps increasing productivity but also provides a sense of independence. Coworking spaces that stand behind a purpose and a mission themselves are also very attractive to purpose-conscious employees.
Freedom And Flexibility
Despite it being a 9-5 job grind, employees value workspaces that provide a sense of autonomy and flexibility in working. This could be through providing flexible workspace access through 24×7 open coworking centres or even a global workforce that works out of various coworking branches.
Coworking spaces are also a destination for freelancers, startups, and independent professionals, professionals who innately embody a sense of freedom. Even this emanates a free-flowing, creative vibe that makes potential recruits drawn to coworking spaces.
Acknowledging Opportunities For Various Work Styles
Most hiring managers agree that potential employees seek flexibility and variety in their roles. One approach to suggest this, despite the role by itself not very flexible, is through renting a coworking space that’s designed to provide for multiple work styles. That’s why most successful coworking spaces have the right fit of workstations for workers looking for both public and private spaces.
Understanding the fact that employees and brands value an environment of free-flowing communications, coworking spaces have moved beyond building a “sea of cubicles” as in conventional offices to instead thoughtful designing of personalized and collaborative spaces throughout to adapt to different work preferences.
The strategy here is to uplift your brand as a great place to work and then continually keep promoting that fact. For brands, eye-catching office spaces with great design help you stand out in the job market! It’s a win-win situation for both brands and prospective employees!
Workafella’s luxuriously decked fully furnished office spaces for rent completely embody the vision of a modern workspace and is equipped to appeal to every employee’s work style. We house dreamers and doers and facilitate brands to scale profitably. Book a tour with us today to experience our spaces!